Building scalable enterprise digital commerce for a global pharma giant
Digital transformation around the e-commerce services across multiple geographies and business divisions for a globally leading pharma company.
Sharing information with stakeholders is a strategic activity undertaken by companies. Employees, investors and customers – all are looking to learn more about the products and services their company has to offer. The big challenge for companies is to target the right audience with the appropriate channel. While the ever increasing number of gadgets and platforms has given companies myriad options, it has also left the companies shooting in the dark when it comes to content delivery.
Incidentally, the ubiquitous mobile seems to be the go-to option of content distribution for most enterprises today. In the US alone, businesses are spending in excess of $12 billion for developing applications for mobile devices. Through mobile applications and responsive websites, companies are increasingly targeting the customer-on-the-go. Be it product brochures, service portfolios or other forms of multimedia content, mobiles and tablets provide a user friendly way of content delivery.
Now, the advantages of these applications are manifold. The apps can be customized to the business needs and can be made available instantly across the globe via app stores. Moreover, content can be distributed in any form –from simple documents to info-graphics to videos and other HTML5 elements. It is also easy to monetize the content via these applications. Companies also have access to trends provided through app analytics.
e-Zest provides a complete turnkey solution for businesses that wish to distribute content through mobile applications and responsive websites. Through our TABit framework, a powerful content delivery platform, we help enterprises develop robust and high quality applications around multiple platforms. TABit is a great way to deliver your content to customers in multiple ways.
TABit uses tried and tested hybrid mobile app development strategies which is based on the ‘write once, run anywhere’ mantra. For businesses, using the TABit framework will help save a lot of time over traditional SDKs. Moreover, it is cost-effective and offers more control over the user experience. Also, managing content through TABit is like a walk in the park, owing to its unique editing functionality. If you want to update the application, you simply need to go in and add/edit the required content. As soon as you are done, the app will stand updated. Say goodbye to pesky re-downloads!
Another significant advantage TABit offers is - offline access. With TABit, you will not be at the mercy of erratic mobile networks. It offers significant performance gains by caching content and keeping it offline. This means your customers have access to the content anytime, anywhere.
Take advantage of this great framework for your business. Coupled with our skilled engineering team, we will deliver a powerful content distribution solution which will be the biggest differentiator for your enterprise. We have answers to all the questions that you may have regarding your application. To get started, write to us on info@e-zest.com and we will get in touch with you.
e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.