Client Overview
A leading marketing agency specializing in social media and marketing for entertainment content creators faced challenges in managing content production costs, producing fresh content, maintaining audience engagement, and ensuring brand alignment. To address these issues, e-Zest implemented a solution that involved incorporating a KAPS-powered Knowledge Assistant Content Generation tool into the client’s content creation process.
This tool was trained to produce creative and brand-aligned content, while a content planning and scheduling system optimized content distribution. The Knowledge Assistant also tracked content performance for data-driven refinements.
The results were significant.
- 30% reduction in content creation costs
- Increased audience engagement
- Weekly time savings of 20 hours for the client's team
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