Building scalable enterprise digital commerce for a global pharma giant
Digital transformation around the e-commerce services across multiple geographies and business divisions for a globally leading pharma company.
A recent report from Juniper Research highlights the impact of mobile computing on the travel industry. It is estimated that more than half a billion people worldwide will use their mobile devices as travel tickets on metros, subways and buses by 2015.
Whilst SMS tickets have been in operation for several years, the recent momentum in Near Field Communications (NFC) will also contribute significantly to market growth. Both, SMS and NFC, will boost mobile usage in ticketing as the industry progresses towards a contactless ticketing system. The new mobile technology advancements will provide users with greater choices and convenience.
In another interesting revelation, Google has indicated that the rise of mobiles for travel web browsing is happening now and is happening fast. In 2010 mobile travel queries accounted for around 6% of all queries whereas for the year 2011, till date, mobile travel queries represented 20% of the total queries.
In short, the future of travel will not be limited to travel web browsing and ticketing. Next generation mobile technology will provide new dimensions to the travel industry by enabling self-service and paperless travel purchases, multimedia transmissions to facilitate informed decisions, e-wallet payment capabilities and data capture for submission and reimbursement irrespective of where the business traveler is located.
This goes to show that the opportunities for mobile computing in the travel industry are enormous.
