Search Engine Positioning Service

Search engines represent the number one pathway to researching products, locating new sources of information, and accessing new websites. It follows then that when a prospect is looking for your information in your category, it’s extremely important that you appear in the early listings by utilizing search engine positioning service.

e-Zest’s strategic e-marketing programs, such as search engine positioning service are designed to deliver new users by optimizing the site for the various ways that search engines see and index your site. Our proprietary search engine positioning service includes the following core services:

• An important part of our search engine positioning service is the home page optimization. This is due to the fact that a significant portion of the overall ranking is based upon the Home Page content. And because search engines have difficulty finding home pages that are made up of graphics, one of the cornerstones of our search engine positioning service program is to build keyword-rich text areas so that the search engine spiders can properly read and index the site.
• Another important aspect of our search engine positioning service is defining the proper keywords for your site. There’s a difference between trade jargon and search terminology. One of the keys to the success of search engine positioning service lies in understanding how potential customers find information on your product / service. Once we have established an appropriate set of terms, we benchmark them to ensure that we can target the best areas of opportunity. The best search engine positioning service starts with targeting the right keywords.
• Theme-based pages get the word(s) out. These pages are important to search engine positioning service because they allow you to deliver rich content that can be readily indexed by the search engines. Theme pages are created by incorporating the selected keyword phrases into key areas of the website.
• Search engine positioning service works best on a website using clean efficient code, otherwise search engines can’t properly index the website. When a spider enters your website, it examines roughly 3k (very little) of a page before moving on to the next page. An important element of search engine positioning service is to optimize all code with the objective of creating maximum searchability. This component includes optimizing all the area that make up the website, including title bars, body copy, directory and file names, alt tags, meta tags, headers, and links.
• In order to be truly successful with search engine positioning service, websites must harness the power of paid submission services. These include Yahoo, LookSmart, and Inktomi. These services will not improve your website ranking, but will ensure that you are listed in your business category.
• Continuous improvement in search engine positioning service requires continuous monitoring. Our strategic approach to achieving maximum results with our search engine positioning service involves continuous monitoring of your rankings, adjustments to keyword deployment, and competitive site benchmarking.
• Analysis of the outcomes is key to measuring ROI. We’ll start by analyzing site traffic before the website marketing program begins and provide you with comparisons. These insights are invaluable in determining where your prospects are finding you, what they are interested in, and how you can maximize results through further site and search engine Positioning service.