User Research

e-Zest’s approach towards research is scientific and is built on many layers of experience. The success of UX is dependent on a thorough research. Hence within the UX services, User Research is one of the key processes. With more than a decade’s experience, e-Zest follows an exhaustive and scientific research process.

Estimating Need:

The main purpose of research is to evaluate the needs and requirements of the client and the overall trends in the market. This allows zeroing in on the specific requirements, analysis and drawbacks of the current designs along with the scope of extension or modification of designs if required in future.

Interviews:

This involves observing the user in his natural environment. This method facilitates an understanding of the user in his most familiar environment and helps designers’ gauge the behavioral patterns and the available help to the user.

Online Surveys:

As one of the best UX design services company, we believe that in-depth research is the foundation of any great creation. Hence our talented team leaves no stone unturned in performing a thorough analysis. With detailed surveys, interviews and observations, we collect enough data to make our study as authentic as possible. We often use this technique to get an acute preview of ‘real life experience’. This culminates into creating and fostering a smart design, outstanding product strategy and ultimately product evolution.

Expert Reviews:

As one of the leading companies in UX design and development in India, we follow the principle of testing the designs through high expertise. Expert reviews often save time of evaluation and can directly help us point out user experience challenges. In addition, these also help a project kick-off faster, as an expert review always facilitates testing with more imagination and product intuition.

Following this process has always helped team e-Zest to successfully mark the beginning of the creative process of UX Design to ultimately produce the most desired products.