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Establishing a digital trail for retail

It would not be wrong to say that the impact of digital technologies has been felt most by the retail sector. Digital has transformed the entire business model and changed the user experience cycle. With the physical and digital boundaries coming together, most companies are now offering the all new ‘Phygital’ experience to their customers.

This digital era has coerced the traditional retail businesses to go digital. Retail companies who choose to look the other way will risk being wiped within the next few years. The fabulous rise of companies like Amazon are great proofs of this trend. Digital transformation is the only means to achieve rapid evolution in the retail industry. Digital helps craft unique, innovative user experiences and helps retail companies soar ahead.

And we at e-Zest love seeing you grow. We have digitally transformed many companies and helped them enhance their customer experiences across the entire value chain. Our digital transformation solutions are geared to transform the entire retail journey ranging from merchandising solutions to stores and even the supply chain. e-Zest helps your business find newer areas of growth.

How e-Zest helps

Whether it is orchestrating your existing IT landscape or making your presence felt across various channels, or meeting the customer needs for self service, we help you enhance your customer’s journey across the value chain via technology.

e-Zest’s retail solutions span the entire retail journey across omni-channel, merchandising solutions, retail stores, supply chain and retail enterprise services. Our retail practice can help you identify new opportunities of growth in the areas below:

  • Customer engagement: Today’s consumers are expecting personalized user experiences, products, services and promotions to engage with a brand. We can help you leverage customer intelligence and analytics to understand customer pain points and turn them into opportunities.
  • Supply chain management: Retail business is defined by its supply chain. Hence, there is a need to understand the complex consumer trends and user behaviours. With smarter vendor management and agile supply networks, you can plan and deliver great customer experiences. We help you build efficient merchandising and supply chain systems to meet the complex demands of today’s customers. e-Zest helps retail companies reinvent their supply chain systems with next generation logistics and optimization solutions.
  • Operational excellence: Flexible and integrated operations drive the successful functioning of resources. If you are seeking transformation, you need to improve operational efficiency. We, at e-Zest, use the latest technologies to improve performance across all your business management functions.
  • Digital products and services: Our clients partner with us to empower them to integrate mobility and technology into their multi-channel strategies. Through our digital products and services we help our retail clients bring great results in product design, co-creation and collaboration, and customer delight empowering them to deliver remarkable customer experience through disruptive mobile apps and multi-channel commerce.
  • Workforce and partner enablement: e-Zest offers digital solutions for workforce and partner enablement to drive internal and external collaboration with your partners and stakeholders. We integrate new technologies such as social media, gamification techniques and efficient digital knowledge-sharing solutions with your business to improve collaboration and workforce productivity.

Digital transformation can help you in building detailed consumer profiles from multiple sources by leveraging insights from data analytics. These insights can help you in influencing customer purchase decisions and give them what they value and expect. In addition to this, you can deliver seamless customer experiences across multiple channels along with personalized offers in real time. In addition to this, collaboration with retail partners is also very essential. e-Zest helps you achieve Digital Transformation with the help of Cloud, Mobility, Analytics and IoT.

Solution Areas 

Cloud: Cloud computing can go a long way in mitigating several challenges faced by the retail industry today. Cloud’s scalable computing power delivered as a service on a pay-by-use model makes it possible for you to meet the demands of the digitally connected consumers during various phases of their shopping experience. Our cloud solutions offer:  

  • Scalable architecture: With our cloud expertise, we can help you achieve the flexibility to scale up or down business processes and functions in no time. Simultaneously, we support your existing IT environment and architecture without disturbing the overall business framework. Such flexibility helps you to focus more on IT deployments for everything from pop-up stores to more permanent expansions, in times of favourable market conditions. 
  •  Analytical business functions: Our cloud solutions can benefit your analytical business functions related to merchandising which require a varying range of computing power. We offer optimum storage as well as server virtualization.
  • Back office functions: The back office functions of stores running on desktops can easily benefit from our cloud solutions which can alleviate costs through desktop virtualization.
  • Card payment processing: Processing clearances and settlement of card-based payments in your retail business can be migrated to the cloud to ensure privacy and compliance with PCI-DSS.
  • Development and testing: Our cloud solutions can help you in development and testing of new retail applications. This ensures robustness of new applications.

Mobility: In a fast-paced mobile market, the adoption of innovative mobile technologies play a crucial role in retail organizations. An increasing number of retailers are embracing mobility solutions, from in-store to supply chain, sales and marketing to decision making levels. e-Zest can help you empower all facets of the retail business with mobile solutions and platforms:  

  • The competition to create the most effective, attractive and cost-effective products is fierce. Our solutions tip the scales in your favour. By combining successful design elements, creative content management strategy and ultra-fast development, e-Zest delivers high quality apps that attract customers and build brand value. 
  • The retail industry is fraught with challenges to train the staff and keep them up-to-date with their business. We assist you in creating meaningful, interactive mobile-friendly training solutions for your staff through our own home grown platform. New product launches and training announcements pose no problem to the platform. In fact, all updates are transmitted seamlessly to all the training applications that are in use. 

Analytics:

  • Cross channel data analytics: The rise of mobile, tablets and social media has accelerated the growth of available customer data. With the help of this data, we help collect information such as purchase history, call center interactions, mobile/social interactions, supply chain data and more.
  • Analyzing customer behaviour: Our analytics solutions help you in crunching an incredible amount of customer behaviour data to understand how customers are researching and buying products. Insights reached through analyzing transaction data, footfalls and in-store checkout wait times can help you shift your marketing strategies and in-store tactics.
  • Improving personalization: Analytics can help you with a unique opportunity to mirror the shopkeeper of yore, adapting communication and sales techniques to life events and preferences. Personalization can deliver five to eight times the ROI on marketing investment and boost sales by upto 10 percent.
  • Segmenting the most valuable customers: Harnessing data is a massive undertaking but the payoff lies in finding the most profitable customers. Prioritizing these high-value customers is essential to success, considering that it costs more to acquire new customers than to keep the best customers. Improvements in data crunching abilities will allow you to analyze behaviour and needs that drive individual customers which results in more relevant and targeted offers.

IoT: Almost all the verticals will benefit by IoT but retail will perhaps be the biggest beneficiary. IoT helps streamline the flow of information from multiple data sources thus enabling real-time decisions and amplifying your consumer experiences. IoT technologies are being used to implement:

  • Inventory management using RFID tags
  • Intelligent replenishment systems (home, stores)
  • Augmented reality
  • Wireless sensing and tracking
  • Wearable devices
  • Health monitoring systems
  • Location-based services
  • Demand analysis and mapping with the inventory

e-Zest blends these technologies to provide rich experiences to your customers maximizing profit margins for your business.

Speak to our experts to explore how our solutions can help you.

 

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e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.