Building scalable enterprise digital commerce for a global pharma giant
Digital transformation around the e-commerce services across multiple geographies and business divisions for a globally leading pharma company.
If you already have a web site, but it doesn’t look as professional as you want, or it’s not performing as you would like, e-Zest can help. We will evaluate each and every aspect of your website . Our web consulting can perform Website Auditing / Website Evaluation for your website.
Website Auditing Process:
Website audits are conducted in a very specific manner.
A ‘scorecard’ is used to assess 10 different aspects of each site. The 10 aspects are:
As an example, in assessing the score to be awarded in the category
‘Purpose’, the auditor is directed to consider:
“Specific mission or website goals; message and its expression; usefulness and quality of content; free resources; reason to return”.
A score is then be awarded according to the following:
Award score ’1′ if:
No clear purpose and message, low quality content, no strong reason to return
Award score ’2′ if:
Fairly clear purpose and message, fairly useful and medium quality content, fairly strong reason to return
Award score ’3′ if:
Very clear purpose and message, useful and high quality content, very strong reason to return
Having selected a score, the auditor amends and add to the corresponding comment as necessary, including recommendations if appropriate. Similar information is provided for each category.
The same process is followed for each of the 10 categories, for each site.Once the evaluation of a site is complete, a report then be compiled incorporating the scores awarded to the site for each of the 10 categories, along with the (amended) comments for each. Another ‘general comment’ also get added. These reports are sent to clients as Word documents.
